et4w - Policy Dialogue

eTrade for Women Advocates

 

We leverage the visibility of a group of women entrepreneurs selected for their outstanding contribution to transform their digital ecosystems:
The eTrade for Women Advocates.

Are you the next eTrade for Women Advocate?

2026 - 2027

 

Applications Open

The eTrade for Women Advocates:
Women trailblazers shaping the digital economy

The eTrade for Women Advocates are a select group of influential women business leaders appointed by the UNCTAD Secretary‑General. They serve as role models who champion women’s perspectives in digital trade and inspire the next generation of women digital entrepreneurs. Through their leadership, support and visibility, the Advocates elevate women’s voices in the digital economy and help shape more inclusive digital ecosystems.


Who is this Advocate call for?

To be eligible to apply as an Advocate, candidates must meet the following requirements:

  • Be a highly successful woman founder of a digital business
  • Have at least 5 years of entrepreneurial leadership
  • Demonstrate community impact and a strong commitment to women’s empowerment and leadership
  • Be based in English-speaking Africa, Francophone Africa, Latin America and the Caribbean, South Asia or South-East Asia and the Pacific

Do you meet these criteria? Join our community of Advocates and drive digital change.

APPLICATIONS OPEN 

Deadline: 15 March 2026, 23:59 CET

Role of the Advocates

Advocates will have the opportunity to:

  • Engage with policymakers to inform and influence decision-making at the regional and global level.
  • Participate in high-level international events to increase their visibility as thought leaders in the digital economy, including through media exposure.
  • Join a unique community of women digital leaders.
  • Expand partnerships and business opportunities.
  • Align their work with UN efforts on women’s empowerment and sustainable development.
  • How Advocates make a difference
How the Advocates make a difference

Advocates contribute to the mission of eTrade for Women through three main areas:

  1. Advocacy & Policy Dialogue
    Engage in key policy processes and international fora to ensure women's voices shape digital economy policies at regional and global levels.
     
  2. Inspire & Empower
    Share their entrepreneurial journey and collaborate with UNCTAD to design and lead capacity-building activities, including the e Trade for Women Masterclasses.
     
  3. Connect
    Mobilize partners, talent, and networks to strengthen collaboration and accelerate impact within their regions.
     

2024-2025 Advocates

2024-2025
Francophone Africa
Benin
Kea Medicals
Co-Founder & CEO
2024-2025
English-Speaking Africa
Kenya
Pezesha
Founder & CEO
2024-2025
South Asia
India
Frontier Markets
Founder & CEO
2024-2025
South-East Asia and the Pacific
Philippines
Angkas
Founder

FORMER ADVOCATES

2023-2024, 2024-2025
Arab States
Yalla Fel Sekka (YFS)
Co-Founder
2023-2024, 2024-2025
Latin America and the Caribbean
Bold
Co-Founder & COO
2022-2023, 2023-2024
South-East Asia and the Pacific
Dropee
Co-Founder & CEO
2022-2023, 2023-2024
English-Speaking Africa
Shuttlers
Co-Founder & CEO
2022-2023, 2023-2024
Francophone Africa
Kwely
Founder
2021-2022, 2022-2023
Arab States
Mumzworld
Founder & CEO
2021-2022, 2022-2023
Latin America and the Caribbean
Tipti
Co-Founder & CEO
2019-2020, 2021-2022
The Balkans
Macedonian Ecommerce Assoc.
President
2019-2020, 2021-2022
South-East Asia and the Pacific
Javara
Founder & Chairperson
2019-2020, 2021-2022
English-Speaking Africa
HeHe Labs
Founder & CEO
2019-2020, 2021-2022
Francophone Africa
QuickCash
Founder & CEO
2019-2020
Western Asia
Takhfifan
Founder & CEO
2019-2020
Latin America and the Caribbean
Kichink!
Co-Founder & COO
2019-2020
Asia
Rogrand
Founder & CEO